Hudson & Muma Insurance Agency Increases Customer Retention by 15% Applying Nexsure Service Automation

Brea, Calif., September 29, 2015 – XDimensional Technologies® announced today that Hudson & Muma, Inc. of Bloomfield Hills, MI, has documented a 15% gain in customer retention on an annual basis since its implementation of Nexsure ImpactSuite’s Service Automation for renewals alone. The substitution of automated processes for prior manual processes has saved the agency substantial time, improved service quality, elevated the consistency in communications and interactions with customers, and boosted customer satisfaction.

Hudson & Muma is a family owned agency that puts their customers first and views the customer relationship as the center of their business. They are continually exploring new ways to create more value for their customers and to further their highly regarded customer service. Investments in business processes, staff, and technology has proven to be a winning formula, with the caveat that they have the ability to team with or create for themselves, the workflows and processes best suited for their customers and agency.

As a longtime customer of XDimensional Technologies, Hudson & Muma has been able to benefit from Nexsure’s deep pipeline of innovations. With the introduction of Nexsure Service Automation, they were able to craft custom processes that trigger upon carrier cancellation notices and send personalized reminder notifications and follow-up communications across varied channels (text, email, voice, and fax). As a result, many customers responded with renewals on the spot, or called in for review. In other cases, Hudson & Muma was able to save their customers from financial burdens that coverage lapses would have imposed.

Dave Muma, Vice President and CIO of Hudson & Muma states, “Nexsure Service Automation has increased our customer retention by at least 15%, and freed-up substantial staff time for courtesy calls, renewal quotes, and other vital customer activities that we would otherwise had to hire for. We have also started to employ Nexsure’s digital marketing automation including birthday reminders and social media campaigns, which have had powerful results. We actually receive thank you calls from our customers for remembering them on their birthday! The net effect of Nexsure’s Service Automation is impressive. We are able to operate highly leveraged, we are far more productive, revenue has increased, and customer loyalty and satisfaction numbers are up. And, there is much more for us to do with it. The product offering has exceeded all our expectations.”

About Hudson & Muma

Hudson & Muma Insurance Agency ( is a family owned and operated independent insurance agency located in Bloomfield Hills, MI, serving the Michigan market. Hudson & Muma offers specialty programs for film & video, aviation, and bar, restaurant, and lodging. They also provide personal lines and commercial lines insurance products, including life and health. Hudson & Muma and prides itself on its core principles of quality, value, integrity, professionalism, and a deep customer relationship. They put their customers first and are known for outstanding customer care and service.

Contact: Dave Muma (248) 885-8895, or

About XDimensional Technologies, Inc.

XDimensional Technologies®, Inc. ( based in Brea, CA, develops and markets Nexsure®, the Internet insurance agency and brokerage management system, that connects agents, carriers, brokers, wholesalers and policyholders, driving efficient business production, superior customer service, and insightful business management. Nexsure is a comprehensive, scalable, Cloud-based (SaaS) solution engineered for the Web.

XDimensional’s Corporate Headquarters are located at:

145 South State College, Suite 160, Brea, CA 92821 Tel: (800) 789-2567 / (714) 672-8960

Media Contact:

Tim Hardine, Sr. Vice President

Phone: (708) 460-8998


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